Kansas City Royals Name Circa Sports As Official Sports Betting Partner
The Kansas City Royals finally have a Missouri-based sports wagering partner.
- Circa Sports fills the sportsbook collaboration left by Underdog.
- The video gaming operator will make its official launching Friday.
- The contract includes fan combinations and signage.
The Big league Baseball team announced Monday that it struck an arrangement with Circa Sports, a Las Vegas-based operator that obtained one of the 2 untethered Show-Me State sports betting licenses last year.
The Royals had a sports betting collaboration with Underdog in late 2025, however the operator left the state before sports wagering released on Dec. 1 to concentrate on other products. Circa now fills that function.
"Since releasing Circa Sports in Missouri last December, we have actually grown to value the regional sports community - and the Kansas City Royals are at the heart of it," Derek Stevens, Circa Sports CEO, stated. "This partnership has to do with producing premium experiences around the game - from the ballpark to the sportsbook - and giving Royals fans access, energy, and a level of engagement that feels authentic to how they follow baseball."
Connecting with Royals fans
Circa's deal with the Royals will consist of popular signage and future promotions. There will also be fan experiences and "VIP hospitality moments," the partners stated.
Circa will officially debut at Royals Rally Casino Night at Kauffman Stadium on Friday. The sportsbook and casino resort operator will distribute 10 prize bundles for a two-night remain at its Vegas property.
"We all understand the passion Royals fans have for their group, and this partnership with Circa Sports uses more ways for them to connect with the video game they enjoy," Cullen Maxey, president of company operations for the Kansas City Royals, stated. "From special occasions at Kauffman Stadium to special experiences beyond the ballpark, we're delighted to deal with Circa to bring brand-new ways for fans to get in touch with the Royals."
The wait is over
Underdog, the everyday fantasy sports operator, had partnered with the Royals to gain market gain access to. However, the company left Missouri sports wagering days before the launch, ending its multi-year arrangement and leaving the Royals browsing for a sportsbook partner for two months. Underdog likewise shut down its North Carolina sportsbook in December.
Circa signed up with DraftKings as one of the two sportsbooks to gain market access without partnering with a professional team or gambling establishment operator. It was a big win for Circa, which deals with a more professional gambler with its higher limits and low juice.