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The iconic American game show is in its 41st season and has never ever had a jackpot reward of this kind in the past.

" Big Money Week" is turning up for Wheel of Fortune from May 20-24, and among the leading sports betting and iGaming operators is commemorating in style like never in the past.

BetMGM will sponsor a Nightly Progressive Jackpot that will be contributed to whatever a participant wins if they solve the show's Bonus Puzzle. There will likewise be a BetMGM-branded "Double Jackpot" wedge on the famous Wheel providing participants who earn the chance to add double Nightly Progressive Jackpot to their overall if they win the Bonus Round.

This is the very first time in the history of the hugely effective syndicated game program that there will be this kind of nighttime contest. Wheel Of Fortune reaches 21.5 million unique viewers weekly, and the 9.1 million audiences who tune in on a nightly basis will be able to take part in the action by going to www.wheeloffortune.com to sign up for the opportunity to win the Nightly Progressive Jackpot.

" BetMGM is honored to sign up with Wheel of Fortune throughout this milestone week and belong of a video game program that has earned a palace in American tv history," said BetMGM's CEO Adam Greenblatt in a news release. "' Big Money Week' is an excellent collaboration, offering contestants and audiences at home the chance to experience the excitement of a progressive prize."

Branding Opportunity

BetMGM has been pumping the Progressive Jackpot brand name of late.

In March, the operator announced the progressive jackpot in New Jersey was the biggest in its history at $4 million at the time.

For the Wheel of Fortune activation, reveal producer Sony Pictures Television will integrate BetMGM's branding into the game show's on-set placements consisting of:

- Co-branded graphics showed in the center screen

• In-show screens of BetMGM's logo on host Pat Sajak's display
• Two BetMGM Double Jackpot Wheel wedges
• A BetMGM prize ticker appears above the puzzle board throughout each episode
  
  In March 2023, BetMGM likewise collaborated with IGT to introduce The United States and Canada's first brand-led online casino with Wheel of Fortune Online Casino.
  
  MGM Resorts, which owns 50% of BetMGM along with Entain, its opportunistic outlook on iGaming in its recent revenues report. MGM Resorts CEO Bill Hornbuckle said "Obviously iGaming is a genuine opportunity over time," so making huge moves like this one with Wheel of Fortune to prop up BetMGM's iGaming brand aligns with that idea.