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World's largest privately-owned retail bookie moves into US market in collaboration with Elite Casino Resorts in Iowa.

LAS VEGAS, July 17, 2019/ PRNewswire/ - Betfred, the world's largest privately-owned retail book maker, and premier video gaming and resort destination operator, Elite Casino Resorts have actually carried out an innovation and operations contract for Sports Wagering for their Iowa customers.

Subject to regulative approval Betfred will be providing Elite Casino Resort consumers on property, online and mobile betting with a full suite of handled products which consists of BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, in addition to managed trading operations support. On July 11, 2019, the Iowa Racing and Gaming Commission approved Betfred Sports Iowa, LLC as an Out of State Vendor for Casino Resort, LLC.

With over 50 years of market leading experience in the sports wagering market, as shown in the over 1,600 retail stores in the UK, Betfred looks for to bring a finest in class sports betting experience to the customers of Grand Falls Casino & Golf Resort in Larchwood, IA. Said Dan Kehl, CEO of Elite Casino Resorts, "We are thrilled to use our guests another world-class item. With Betfred, Grand Falls Casino and Resort will be the very best location in Iowa for sports betting at our gambling establishment and on a safe and secure platform."

Fred Done, Chief Executive and co-founder of Betfred stated, "I'm delighted to partner with Elite Casino Resorts in Iowaand we eagerly anticipate working with our brand-new partners and sharing our joint knowledge in what is a really amazing opportunity and market for Betfred."

Betfred has actually partnered with SCCG Management in Las Vegas, led by its Principal Partner, Stephen Crystal, to represent the business in the US Native American and Non-Tribal video gaming market development. SCCG is a worldwide respected management consultancy concentrated on global sports wagering, esports and the casino home entertainment markets.

ABOUT ELITE CASINO RESORTS Elite Casino Resorts currently owns and operates three leading video gaming and resort destinations in Iowa. The Kehl Family of Dubuque, IA, bulk owners of Elite Casino Resorts, have been leaders in Iowa video gaming, granted the first riverboat video gaming operator's license in Iowa on April 1, 1990 for the Dubuque Casino Belle, the first American-flagged vessel to offer betting cruises in the United States.

ABOUT BETFRED The business was founded by siblings Fred and Peter Done who began with simply one store in Salford in 1967. At that time Betfred distinguished itself by offering exceptional customer value and exceptional service and those concepts are still at the heart of business now. Operating across multiple gaming channels including 1600 retail shops, Online & Mobile, places the business as a leading video gaming innovation supplier. Built over years of experience offering industry leading in-person and digital wagering services, Betfred is poised for a growth into the American market through SCCG Management. Headquartered in Warrington in the UK. Betfred have an extensive sponsorship portfolio including the World Snooker Championship, in golf the British Masters, World Matchplay Darts, Rugby League's Super League and Betfred is the Official Bookmaker of Royal Ascot.

ABOUT SCCG SCCG concentrates on the financial investment in and development of around the world brands, governmental and regulative management assistance, copyright, and tactical business advancement within global land-based gambling establishments, sports wagering, internet betting, gaming, esports and home entertainment markets.