Parimatch Partners Manchester United for Asia and MENA
Parimatch is taking advantage of Manchester United's substantial fanbase throughout Asia and MENA, a multi-year agreement has revealed.
The Premier League side has already collected quite a large following around these parts of the world. Thousands fly in to Old Trafford, while millions more tune in from their homes to witness United's fixtures live.
As the club's official betting partner in Asia and MENA, Parimatch will make sure to capitalise on those numbers, pressing engagement a lot more when fans tune in for the broadcasts.
The partnership began on Sunday 17 August with the club's Premier League opener versus Arsenal. The deal will see Parimatch branding feature across Old Trafford LED panels at every home video game throughout the rest of the season.
Marc Armstrong, Chief Business Officer of Manchester United, stated: "We are delighted to invite Parimatch as a new partner of Manchester United in parts of Asia and MENA.
"Parimatch has an excellent record of dealing with leading sports organisations and we eagerly anticipate developing a successful relationship that engages our fans in these crucial regions."
The Cyprus-based sports betting brand name will likewise take the experience outside the pitch for fans in Asia and MENA, providing access to club giveaways, VIP tickets, and other exclusive efforts - taking United an action more detailed to those distant advocates.
Sergey Portnov, CEO of Parimatch, included: "When we see success, we acknowledge it instantly. Manchester United represents everything we stand for - ambition, excellence, and an uncompromising drive to prosper.
"This collaboration exceeds organization; it has to do with signing up with forces with a club that commands regard throughout Asia and MENA. We build bridges where others see barriers.
"Together with Manchester United, we're not simply reaching fans - we're creating experiences that will specify how football partnerships should work."
Manchester United not the only one
Parimatch holds over thirty years experience in both sports wagering and gaming, and has actually previously been an active sponsor of Premier League teams.
At the turn of the years, the company became the main European wagering partner of Everton. A similar deal was later reached with Leicester City.