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BOSTON, Nov. 02, 2020 (GLOBE NEWSWIRE) - Today, DraftKings announced a special, multi-year relationship with Bryson DeChambeau, who will end up being the very first active professional golf enthusiast to represent the digital sports home entertainment and video gaming company via an integrated brand, material, marketing, and VIP centric partnership that will feature Bryson DeChambeau as the face of DraftKings golf. Bryson is currently ranked No. 6 in the Official World Golf Ranking and is coming off his very first significant championship at the U.S. Open in September, 2020. Starting with the 2020 Masters, the DraftKings logo design will be featured on DeChambeau's signature golf cap.

"Professional golf has been an essential growth sport in both daily fantasy and sports wagering, and our cooperation with Bryson DeChambeau is a significant new layer of traditional brand name exposure and fan experience," said Jason Robins, co-founder and CEO, DraftKings. "As one of golf's most appealing professional athletes and the present U.S. Open champ, DraftKings is strategically lining up with winning professional athletes like Bryson who embody and push the competitive fire of our customers."

At DraftKings, golf remains the fourth-most-popular sport for daily fantasy while golf sportsbook deal with has actually grown over 10 times year over year. Excluding NFL video games, the 2019 Masters ranked among the leading 5 highest-bet sporting occasions on DraftKings while 2020 has included much of the most widely bet golf tournaments of all time. Amidst this surge in golf wagering, the athlete sponsorship likewise involves special experiential components to engage fans such as playing a round of golf with or receiving golf lessons from Mr. DeChambeau.

"DraftKings has actually been at the forefront of innovation for how people experience golf, and the company continues to modernize the video game through innovation constructed by and for sports fans," stated Bryson DeChambeau. "The gaming market has actually currently helped golf reach more comprehensive audiences, and I am happy to work with DraftKings on enhancing fan enjoyment and engagement in the game."

With the 2020 Masters occurring in November for the very first time in history and overlapping with the NFL during the last round on Sunday, DraftKings is providing a $100,000 free-to-play swimming pool that records the action of both sports. This is the very first multi-sport pool DraftKings has developed as the business further adapts to the special sports calendar of 2020.

Fans can access DraftKings Sportsbook and Daily Fantasy Sports by going to www.draftkings.com or by downloading DraftKings apps through iOS and Android.

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and video gaming business produced to fuel the competitive spirits of sports fans with items that vary throughout day-to-day dream, controlled gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically incorporated sports wagering operator. DraftKings is a multi-channel service provider of sports betting and gaming innovations, powering sports and gaming entertainment for 50+ operators throughout more than 15 regulated U.S. and international markets, including Arkansas and Oregon in the U.S. DraftKings' Sportsbook offers mobile and retail betting for major U.S. and international sports and runs in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania, Tennessee and West Virginia. DraftKings' daily dream sports item is available in 8 nations internationally with 15 distinct sports classifications. DraftKings is the main day-to-day dream partner of the NFL, MLB and the PGA TOUR in addition to a licensed video gaming operator of the NBA and MLB and a main betting operator of the PGA TOUR.